Posts from February 2022

Jill Brown, 30th Anniversary

Jill Brown, 30th Anniversary

And just like that…it’s been 30 years.

Jill Brown started at Asher Agency February 18, 1992. We’re sure that when she walked in that day, she didn’t imagine that she would spend the next 30 years here. But honestly, we can’t imagine Asher without her.

Officially, Jill is the agency’s Senior Vice President and Media Director. In that capacity, she serves our clients in essential ways, leading the media team in the development of disruptive, multi-tiered and ridiculously thorough media plans that zero in on markets like a Hoosier on fried cheese curds. She’s a master negotiator and savvy strategist. She works her magic to place local, regional, national and international media. And when we say media, we mean anything and everything – television, radio, print, outdoor, environmental, and all types of digital. Forget Howard Stern, Jill is the true Queen of all Media.

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Top 4 Digital Marketing Tips for Political Campaigns

Top 4 Digital Marketing Tips for Political Campaigns

While it may seem like we just got out of one election cycle, the next one is already ramping up. One of the first places you may notice this is on social media. While you might think of political advertising only as television and radio ads, social media is also filled with political ads. And, it’s not only national or state-wide campaigns on social media. Local candidates running for mayor, city council, prosecutor, school boards and other positions also turn to social media to get their campaigns up and running. However, there’s a lot more to digital marketing for political campaigns than just posting a picture with a quote. If a candidate isn’t careful, he or she could get shut down entirely for not following the rules.

At Asher, politics is in our DNA. Our founder, Tim Borne, started Asher as a political agency and helped dozens of campaigns. Eventually the focus shifted to advertising and marketing in general, with politics continuing to be a factor. In fact, 30 years later, Asher is still involved with many political campaigns, including individuals running for office at the local and state level, as well as finding support for particular policies or initiatives. Asher also works with several government agencies throughout the U.S. Read More