Posts from November 2021

The Latest Trends in Healthcare Marketing: Balancing Personalization and Technology

The Latest Trends in Healthcare Marketing: Balancing Personalization and Technology

Healthcare marketing has always been in a lane of its own. In fact, up until the 1980s, there was little if no healthcare marketing at all. It was considered unnecessary because most patients didn’t think medical decisions were up to them. That is in sharp contrast to today’s rising consumerism in healthcare, which acknowledges the fact that patients are making healthcare decisions and becoming more involved in their own care and well-being.

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