Posts from April 2021

How banks can market digital channels to maximize customer banking

How banks can market digital channels to maximize customer banking

While many of us have come to rely on online banking in the wake of the pandemic, some customers are still reluctant to manage their finances electronically because of skepticism over security, or just not seeing any benefits over calling a branch. While maintaining the in-branch experience is important for growing your institution’s brand and profits, you want to maximize adoption for the tools that you’ve invested so much time and energy in. After all, the convenience that comes with features like automatic account transfer and smartphone deposit are useful for retention, too.

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