Posts from July 2020

“Courageous” higher ed marketing in a time of crisis

“Courageous” higher ed marketing in a time of crisis

There’s a quote I love from author Sharon E. Rainey—and it’s especially relevant these days.

“Through each crisis in my life,” she writes, “with acceptance and hope, in a single defining moment, I finally gained the courage to do things differently.”

The courage to do things differently. Not the “opportunity.” The “courage.”

As someone who strives to be an optimist, this quote speaks volumes to me about how a crisis can productively push us into unfamiliar territory. When circumstances are right, and if we take a bold approach, great things can happen.

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