Posts from June 2020

Menu innovation in an off-premise world: How to bring your next craveable product to market (Part 1)

Menu innovation in an off-premise world: How to bring your next craveable product to market (Part 1)

Finding new ways to tantalize customer taste buds is a hallmark of quick service restaurants (QSRs), and the battle for traffic and market share never ceases. While prosperous times might encourage radical product builds, depressed economic environments instill focus on top-performing SKUs. Rapid changes in consumer behavior, such as delivery models eating away at the dine-in footprint, drives another wave of scrutiny on product performance.
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