Posts from November 2019

Location Data Success: Bridging the Omnichannel Gap

Location Data Success: Bridging the Omnichannel Gap

Who would have ever thought marketers could harness location data to target someone down to a footstep? The idea would have seemed like science fiction back in the 1950s when Nielsen sectioned the United States into a 210-piece DMA jigsaw puzzle. However, it has become second nature in advertising to modify landing pages and creative placements by location to better target our customers.

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“Salute Our Veterans” Client Campaign Makes Us All Reflect Year Round

“Salute Our Veterans” Client Campaign Makes Us All Reflect Year Round

I had the good fortune to be part of a client-agency team that announced last week the design of a new “Salute Our Veterans” potato chip bag for chip manufacturer Mister Bee Potato Chips. Once on the store shelves and available online, this specialty bag will help boost the global efforts of the United Service Organizations (USO).

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