Every time they've gone to bat for us, we score. Their approach is fresh, creative, and original.
Maria Jackson, CEO
Maria Jackson, CEO
Here’s the thing. We’re in the business of creating uncommon solutions to common challenges. Our approach can be pretty straightforward. But we’re also capable of exercising some fairly radical thinking even for the most grounded of brands.
What happens when we’re successful? We demonstrate interesting new ways to communicate the truth. All of a sudden people begin to listen. And respond.
It’s not easy. But it is rewarding.
Team Asher collected five Gold Awards and seven Silver Awards at the annual Fort Wayne Advertising Honors presentation held February 21 at the University of Saint Francis Performing Arts Center. Congratulations, everyone!
Gold Awards (client/campaign/category):
Silver Awards (client/campaign/category):
Asher is excited to share in 30 years of success for the Grand Wayne Convention Center, a longtime client in downtown Fort Wayne. Built in 1985 between Washington and Jefferson boulevards at a cost of $12 million, it was the first of numerous economic revitalization projects that helped transform the deteriorating urban core. After an expansion in 2005, the center annually attracts 220,000 visitors for corporate meetings and conventions. We are proud of our partnership with Grand Wayne, offering our public relations and marketing expertise to such a valuable economic driver.
Asher is excited to partner with The Education Alliance, a Charleston, W.Va., nonprofit organization whose goal is to promote a greater public understanding of and support for a strong West Virginia public education system. The Asher team will lead a statewide public engagement initiative developing key messages at state and local levels through a variety of traditional and social media.
“We look forward to helping the Alliance implement an awareness campaign,” said Anthony Juliano, Asher Vice President. “Asher has a genuine passion for education marketing, and we believe education remains the best way for individuals to improve their lives.”
We tried something different with our annual holiday greeting card this year. Asher’s #Beards4Bucks card consisted of a long white paper Santa’s beard and mustache. We asked recipients to take a photo of themselves modeling the beard and share it with us via Facebook, Twitter or email. As of year-end we’d received 144 photos of 200 people (and a dog) sporting the paper beard.
The point of all the fun? For each person who participated, we donated $5 to two local charities – Fort Wayne Community Schools Foundation to pay for musical instruments for students, and Wellspring Interfaith Social Services, which offers assistance to inner-city Fort Wayne residents. Thanks to everyone who participated!
Asher’s Public Affairs & Advocacy specialist, Mike Fulton, will serve as a judge in spring 2015 for a prestigious program sponsored by the American Advertising Federation (AAF). Based on his extensive knowledge and experience in the industry, Fulton will help judge the Government Relations category of the National Club Achievement Competition.
The annual AAF program gives member clubs the opportunity to showcase their organization and the important contributions they make to their communities and the advertising industry.
“I look forward to seeing the tremendous variety and creativity of work produced by member Ad Fed clubs in the government relations category,” said Fulton.
The American Advertising Federation, headquartered in Washington, D.C., is a trade association that represents 40,000 professionals in the advertising industry.
Since 1974, Asher has worked in every facet of marketing strategy with a focus on specific market segments. Learn more about our services and areas of expertise.
Ultimately, it all comes down to the work we do. See a few examples of how we turn ideas into reality and develop creative solutions to address our clients’ biggest challenges.
We come from far and wide. Armed with amazing skill sets. Valuable experiences. And unique personalities.